LUQOM serves consumers, professionals and commercial partners through four complementary brands.
By combining a distinctive private-label portfolio with the largest selection of lighting brands on the market and a central technology and operations platform, LUQOM has built a scalable ecosystem for the European lighting market. Private-label products account for more than 60% of our product portfolio.
Entry-level 
Mid-price 
Premium Design 
Professional B2B 
LUQOM is Europe’s leading AI-powered vertical platform for lighting. We bring together our own product development, a curated marketplace of leading lighting brands, and a shared technology and operations infrastructure.
Data sits at the heart of our ecosystem. Insights from our day-to-day direct-to-consumer business feed into a comprehensive AI ecosystem, enabling more informed decisions across product development, sourcing, marketing, operations and the customer experience.
Our strategy is built on a strong network of brand partners and a distinctive ecosystem for developing private-label products.
Data forms the foundation, with AI embedded across key processes to enable smarter decision-making and greater operational efficiency.
Customer insights, purchasing behavior, and market trends feed directly into private label product development, allowing LUQOM to design and launch products tailored to real customer demand.
AI is already embedded in key strategic areas such as Purchasing & Category Management, Go-To-Market and Shop & Transaction, where custom-built AI solutions directly drive product creation, commercial performance and the customer experience, including use cases such as AI-driven pricing optimization and automated content creation.
Beyond these core areas, AI is increasingly embedded across the broader value chain, from logistics planning to customer care, improving operational efficiency and service quality. Examples range from AI-supported logistics planning and customer service automation to administrative functions such as HR, Communications and Finance.
This is enabled by a centralized data and technology backbone, including a unified Data & Business Intelligence layer and a scalable Development Tech Platform, allowing LUQOM to deploy and scale AI applications efficiently across the organization.
This integrated technology and data infrastructure enables LUQOM to continuously improve its platform, scale efficiently across Europe, and further strengthen its competitive position.
As AI continues to reshape e-commerce, LUQOM aims to stay at the forefront of adopting and scaling new technologies.
Our AI-powered product development and procurement assistant enables us to deliver unique, exclusive products to our customers with short lead times.
Trends, sales data, product novelties, competitor catalogues, customer reviews, and many other data points are aggregated from various sources and consolidated into a single, structured signal that reveals emerging trends and rising demand.
Based on the aggregated signal and derived characteristics, the solution uses LLMs to generate proposals for new private-label products, including specifications, category positioning, target price points, design direction, and differentiation rationale.
Before a new product enters production and is added to our assortment, its concept and design are automatically screened against relevant global patent databases to help avoid potential intellectual-property infringements.
Once the concepts are validated and successfully briefed for production, it is only a matter of a few months until the new products are launched simultaneously across all 34 markets.
Great purchasing decisions require great product experiences. Our AI-powered Product Asset Generator creates rich, market- and customer-specific images and videos that help customers choose the right product with confidence across every shop and marketing channel.
Our existing clipping images, combined with enriched product data, provide the starting point for generating high-quality, AI-powered media assets.
AI determines the most suitable visual style, which serves as a key input for the next step: automated prompt generation.
The system automatically creates and refines optimized prompts for generating different types of media assets.
Using large language models and the optimized prompts, the system generates high-quality media assets.
The generated media assets undergo automated quality and suitability checks using machine learning models before final human review.
Our platform enables the automatic personalization of media assets based on customer and market-specific preferences.
Building on our strong private-label portfolio, LUQOM operates a growing marketplace and a broad brand ecosystem with more than 500 partners. This gives customers access to one of the widest and most compelling lighting selections across all price points, from entry-level products to premium design.
and more Direct supplier fulfillment eliminates unnecessary warehouse handling, enabling faster deliveries and a better customer experience.
A broader assortment, better availability, and more relevant products translate into higher conversion rates.
Greater relevance and organic visibility help reduce marketing costs over time.
Our marketplace model expands the product assortment without requiring inventory ownership or tying up capital.
LUQOM’s platform strategy comes to life through a portfolio of specialized brands that serve different customer segments and price points across the European lighting market. Each brand operates with its own identity and customer focus, while benefiting from LUQOM’s shared platform infrastructure, technology and operations.
Portfolio Brand Lampenwelt is LUQOM’s flagship brand and one of Europe’s largest online lighting retailers. With a broad assortment of more than 50,000 products, Lampenwelt offers lighting solutions across all styles, price segments and applications. The brand operates in numerous European markets and combines a wide brand assortment with a strong private label portfolio.
lampenwelt.deLUQOM is led by an experienced management team with deep expertise in e-commerce, platform development and international growth.
LUQOM Group has successfully extended and expanded its existing financing.
Vanessa Stützle will join LUQOM GROUP from DOUGLAS in September 2022; Jochen Wilms, currently CEO of LUQOM GROUP, to become Chairman
